After expecting a split closer to 70% male and 30% female players, Vignocchi says they were delighted to discover that “at the end of 1.0’s figure release cycle, we saw our demographic skew to become 55% boys and 45% girls. Obviously we are incredibly pleased today’s Infinity release is made up of fifty percent female characters, and Vignocchi says we have awesome female gamers to thank for that. We got it back with a note saying ‘Really sorry it broke – but it is approved!’ We have it all glued back together in a cabinet here at Disney.” “It was pre-production, it wasn’t made out of all the correct materials, but it was really cute though. “It came back in a whole bunch of pieces,” laughed Vignocchi. After working with her people closely to make sure the figure got her likeness just right for the game, the Infinity team sent Jolie her own hand-made, hand-painted version of her figuring for approval.
With Maleficent, Vignocchi said Angelina Jolie herself was actually the first celebrity to request a copy of Disney Infinity and all the figures for her children, so when they were making 2.0 and knew she was involved with Maleficent, they had to ask if she wanted to be involved.